05 Color

Color adds impact, excitement, and delight to any identity system. We leverage color to set ourselves apart in the market, enhance our content, and guide our users effectively through our communications.

The Basics

Our color palette features vibrant, digitally-native hues complemented by a refined selection of greys and neutrals.

Color values

HEX

A hexadecimal way of representing the red, green and blue of screen colors.

RGB

Red, green and blue, the component colors which create all screen colors.

CMYK

Cyan, magenta, yellow and black. The four colors used in offset and digital printing.

PMS

Pantone Matching System: Global color numbering for precise color selection and matching.

Please note:

Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Accent & Tones

Name:

Blue 700

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

Copy HEX

Name:

Blue 700

Hex:

#0040FF

RGB:

0/64/255

CMYK:

84/62/0/0

Pms:

2935 C

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Name:

Blue 600

Hex:

#5982FF

RGB:

89/130/255

CMYK:

64/38/0/0

Pms:

660 C

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Name:

Blue 600

Hex:

#5982FF

RGB:

89/130/255

CMYK:

64/38/0/0

Pms:

660 C

Copy HEX

Name:

Blue 500

Hex:

#99B2FF

RGB:

153/178/255

CMYK:

29/11/0/0

Pms:

659 C

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Name:

Blue 500

Hex:

#99B2FF

RGB:

153/178/255

CMYK:

29/11/0/0

Pms:

659 C

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Name:

Blue 350

Hex:

#BFCFFF

RGB:

191/207/255

CMYK:

19/8/1/0

Pms:

658 C

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Name:

Blue 350

Hex:

#BFCFFF

RGB:

191/207/255

CMYK:

19/8/1/0

Pms:

658 C

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Black & White

Name:

Black

Hex:

#000000

RGB:

0/0/0

CMYK:

100/61/32/96

Pms:

Black 6 C

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Name:

Black

Hex:

#000000

RGB:

0/0/0

CMYK:

100/61/32/96

Pms:

Black 6 C

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Name:

White

Hex:

#FFFFFF

RGB:

255/255/255

CMYK:

0/0/0/0

Pms:

Bright White

Copy HEX

Name:

White

Hex:

#FFFFFF

RGB:

255/255/255

CMYK:

0/0/0/0

Pms:

Bright White

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Name:

Grey 800

Hex:

#333333

RGB:

51/51/51

CMYK:

0/0/0/90

Pms:

446 C

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Name:

Grey 800

Hex:

#333333

RGB:

51/51/51

CMYK:

0/0/0/90

Pms:

446 C

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Name:

Grey 600

Hex:

#666666

RGB:

102/102/102

CMYK:

0/0/0/70

Pms:

424 C

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Name:

Grey 600

Hex:

#666666

RGB:

102/102/102

CMYK:

0/0/0/70

Pms:

424 C

Copy HEX

Name:

Grey 100

Hex:

#E6E6E6

RGB:

230/230/230

CMYK:

0/0/0/20

Pms:

420 C

Copy HEX

Name:

Grey 100

Hex:

#E6E6E6

RGB:

230/230/230

CMYK:

0/0/0/20

Pms:

420 C

Copy HEX

Typography

Images