Bridging the Feedback Gap: The End of the 'Make It Pop' Era
Every designer has faced it: the vague feedback that turns a polished project into a guessing game.
These phrases are thrown around like they’re universally understood, but what they really mean is: "I don’t know how to articulate what I want, so good luck figuring it out!"
For designers, vague feedback isn’t just frustrating—it’s a roadblock. It slows down projects, wastes time, and can even erode the trust between you and your client. After all, how do you measure “pop” or “fun”? Do you crank up the saturation? Add confetti? Choose Comic Sans (please don’t)?
Vague feedback creates a disconnect. It makes you second-guess your expertise and throws the creative process into chaos. Instead of focusing on meaningful improvements, you’re left spinning your wheels, trying to decode a client’s abstract vision.
But what if there was a way to bridge that gap?
Designing a Solution
At Ideate, we’ve been obsessing over this problem. What if designers didn’t have to play the role of mind-reader? What if vague feedback could be turned into actionable, crystal-clear tasks?
Imagine this: A client says, "Make it look more fun." Instead of spiraling into a rabbit hole of design revisions, you input their feedback into a tool that translates it for you.
“Fun” becomes suggestions like playful typography, vibrant color palettes, or whimsical imagery.
“Pop” translates to bolder contrasts, stronger focal points, or more dynamic layouts.
The guesswork? Gone. Your time? Saved.
Why This Matters
Vague feedback isn’t just a designer problem—it’s a communication problem. Clients often struggle to describe what they want because they don’t know the language of design. That’s where our upcoming feature steps in, acting as a translator between creative intuition and client expectations.
This isn’t about replacing creativity; it’s about removing the friction that gets in the way of it. It’s about giving designers their time back.
Coming Soon
We’re thrilled to announce that we’re developing a feature designed specifically to solve this problem. It takes the abstract and makes it concrete, helping you spend less time decoding feedback and more time designing work you’re proud of.
Whether you’re a seasoned creative or just starting out, this is a game-changer. Because as much as we love our clients, we’d all prefer to spend less time wondering what “fresh” feels like and more time making great design happen.
Stay tuned—your design process is about to get a lot more fun (and yes, we know exactly what we mean by that).